Luxury white paints

White has always been fashionable, as the main event or as most versatile contrasting paint colour. From cool to warm, to the most subtle colour hints, we have a virtual spectrum of whites to achieve the desired effect, visually and emotionally. Shop our collection of luxury white paints.

White paint FAQs

How to pick your perfect white paint shade

Start by considering the room’s lighting; natural light can bring out warmer or cooler tones, so we recommend testing multiple shade samples in various conditions.

Think about your existing decor and furnishings – select a shade that complements or contrasts harmoniously. Pay attention to undertones; whites can have hints of warmth, coolness, or even subtle colour infusions, which can significantly affect the overall look.

Here are some common white undertones to consider:

Warm white undertones

With a soft infusion of yellow or earthy hues, warm whites create a welcoming and cosy atmosphere. These shades add a sense of comfort and sophistication, making them ideal for living spaces, bedrooms, and hallways.

Warm whites work beautifully in both contemporary and traditional interiors, enhancing natural light and offering a timeless, inviting feel.

Our warm whites: Warm White, Ivory, Palladian

Crisp cool whites

Cool whites bring a fresh and airy feel to a space, often with hints of blue, grey, or green undertones. These shades are perfect for creating a modern, clean aesthetic while maintaining a sense of calm and serenity.

Ideal for kitchens, bathrooms, and open plan areas, cool whites reflect light beautifully, making rooms appear more spacious and bright.

Our cool whites: Snow White, Lauren, Porcelain

Soft off-whites

Off-whites provide a delicate, muted alternative to pure white, with subtle beige or greige undertones that add warmth without overpowering a space. These shades offer versatility and depth, making them perfect for creating a relaxed, sophisticated backdrop.

Whether used on walls, ceilings, or trim, off-whites blend effortlessly with various design styles, from rustic charm to minimalist elegance.

Our off-whites: Fountain, English Plaster, Wallington White

Subtle blush whites

Soft whites with a hint of pink or peach bring an understated warmth and elegance to any room. These shades create a gentle, soothing environment, making them perfect for bedrooms, nurseries, or spaces that need a soft, inviting touch.

Blush whites add a delicate depth while maintaining a neutral feel, offering just the right amount of warmth without overwhelming the senses.

Our blush whites: Birch, Chalk, Tatton Trellis

How to get the best from your white paint with primer

Ensure a long-lasting finish by using our multi-purpose paint primer before adding your white colour – it adheres to the surface helping your topcoat to last longer.

Our primers are water-based, making them suitable for interior and exterior surfaces including plaster, wood, MDF, melamine, mineral, and most metal substrates.

Available in White and Grey – use the White Primer with whites, neutral colours, and soft tones.

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