The Alitex Paint Collection
Renowned for nearly 70 years for their beautiful greenhouses, coupled with great British craftsmanship, West Sussex based family firm Alitex turns its hand to the much awaited launch of a brand new paint collection. We are delighted to bring this to life for them.
For years Alitex has often been asked by customers if they have an extra pot of paint to match their recently installed greenhouse – to paint a garden bench, fencing and gates, a bird table or even a watering can. Until now, this hasn’t been possible.
Author and prolific stylist Selina Lake will be working her creative magic on the Alitex stand. As the launch pad for their first ever paint collection of 15 colours that complement the already popular range of greenhouses, the stand will celebrate colour in both romantic and herbaceous planting. Colours will be weaved throughout the fixtures, fittings and the surrounding borders created by Jake Curley. From woven fences and arches, garden benches, textiles and flowers, with lots of stop and look moments, plus the ultimate styled botanical dining room, the colour collection will be brought to life and championed through flowers, entomology, natural and vintage style trends.
Reflecting the rich colour palette found in a beautifully planted English garden, the Alitex collection of 15 colours is available as both Exterior and Interior Eggshell as well as Masonry, Full Gloss and a Chalky Interior Matt specifically for interiors. Some of the key colours include –
Downland Stone – Clunch is a traditional building material found and used extensively in the South Downs. Softer than limestone it resembles chalk in texture and has a rich warm and creamy colour.
Wood Sage – This unusual member of the sage family has little scent so has no use in cooking. In flower it almost resembles an orchid and the grey greens of the flower in bloom and the foliage have inspired this most popular shade.
Sussex Emerald – Thalera fimbrialis is a rare and protected moth that was formerly found in Sussex, and can occasionally now be found on shingle beaches in Kent. This soft green reflects the soft fresh green of the moth’s wings.
Greensand – The Greensand Ridge is a prominent escarpment that runs along the South Downs. It is a shallow marine sediment made of sand or sandstone with a greenish hue. An olive green at its core with equal parts of brown and green.
Discover the new colours for their first appearance on the Alitex stand, 334 on Main Avenue.